Communication is key. Nothing new there – it’s a benchmark we are judged on daily.

Poor communication can be a major turn-off for potential clients and investors.

And the last thing anyone wants is to lose a great message to sloppy delivery.

So take the time to check that your messaging is clear, and that your English has an authentic feel. Ensure your grammar and spelling are in good shape.

And if this has you looking over your shoulder to that last LinkedIn post – remember: if it’s worth posting, it’s absolutely worth editing.